These pros need to keep projects moving so the customer – and the agency — are satisfied. Account Managers in an agency setting typically handle a handful of accounts and serve as the primary point of agency contact for their clients. Their job is to communicate both good and bad news to a client with tact and aplomb, answer questions, and make certain they receive what they asked for as part of their agency contractual agreement.

Art Directors lead creative teams to make commercial advertisements for television, print, radio and digital venues as well as other marketing collateral. This includes leading teams of artists in creating the most memorable advertisements – from Super Bowl commercials to beautiful display ads – for some of the largest companies in the world.

A Content Manager, or Content Strategist,  is like Bigfoot – you may think they exist but they’re hard to spot. That is probably because combining the concept of a Content Copywriter or Manager with a Strategist role is sort of new. But it makes a lot of sense when you think about it.

Tweets, websites, entire ad campaigns… a copywriter writes them all. They translate marketing objectives into captivating campaigns that inspire action. Copy, content, and concepts are three of their favorite things… along with alliteration!  Great copywriters use the wit, heart, and humor along with the power of the words to drive audiences to action.

Creative Directors know a little bit about a lot of advertising mediums, including print, digital, radio and television. And most are deep specialists in one or two. Most importantly, they understand what motivates consumers across a variety of industries and how to get the best work out of a creative team. Advertising Creative Directors understand the latest trends in design, help bring in new clients, and select creative team members.

These professionals do so much more than spotting the latest trends. They help create them! Digital Strategists understand all of the digital touch points that a consumer interacts with every day. They create strategic advertising, communications, and marketing campaigns that use these touch points to their fullest effect, building a brand image across the digital space. Online marketing strategists create strategic advertising, communications, and marketing campaigns that use these touch points to their fullest effect, building a brand image across the digital space.

A great Editor or Proofreader does more than catch grammatical errors – they hear a brand’s voice and keep communication consistent and effective, down to the smallest detail. Editor and Proofreader roles require an exacting eye, the ability to adapt to various house styles, and a written test. A Proofreader searches your content for misspellings of words and punctuation inaccuracies while an Editor seeks to improve content by improving its flow and readability.

Front End Developers (FED) have a thorough knowledge of programming languages and technology. They take visual design and wireframe files and turn them into living, functioning websites. Developer jobs require close collaboration with creative teams on every aspect of building and launching a website, microsite, or mobile app. They research, develop, and test operating systems-level software.

A great Graphic Designer combines brand standards, color theory, graphic elements, and typography. Graphic designers create visual text and imagery concepts to communicate ideas that inspire, inform, or captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports, etc.

Illustrators create still drawings for all kinds of venues, from newspapers, magazines, and books, to online ads, packaging, and even greeting cards. They make commercial art, but they can work on a variety of projects or specialize in one area. Some of the types of illustrations these creative professionals may create could include medical art, graphic design for advertising, children’s book art, and more.

An Interaction Designer crafts a digital experience that is seamless and simple for all end users. Interaction Designers have the ability to put themselves in the shoes of the people they are designing for. Their focus on how humans interact with virtual environments through intuitive design.

Marketing Professionals identify the strategies and techniques used to attract customers to a business. They know how to communicate the value of a product, service, or brand to its ideal customers, and can turn a business transaction into a long-term relationship. The best Marketers combine rigorous data-crunching with a deep awareness of human behaviors and responses.

Mobile Developers use programming languages and source code to create software. Whether adapting an existing property or bringing a new brand into the mobile space, mobile developers know how to create applications and user experiences that are both simple and engaging. They may also test, debug, and improve applications for clients and often collaborate with product and design teams.

Motion Graphics expert is a digital artist who’s canvas is the computer screen and you will see their work on everything from handheld electronic devices, to smartphones, television, movies and the web. They create the motion graphics used in multimedia campaigns for large corporations, eLearning platforms, promotional products, computer graphics, and technical illustrations – to name just a few of their deliverables.

A Presentation Specialist works with a business to design a presentation in PowerPoint, Keynote, Prezi, or another program in order to highlight a particular product or service. Presentation Specialists can take complex information and present it in a visual form, making it easy to comprehend and to act upon.

Project Managers are responsible for accomplishing the stated project objectives. The Project Manager defines the roles and expectations for a project goal, and then organizes a team of experts to accomplish the task. They are managers of both people and tasks, and serve at the helm of departments and organizations interested in maximizing efficiency and completing campaigns in a timely and cost-effective fashion.

The Production Artist works with creative teams to execute a creative design. They are the final checkpoint in a creative design process. They review final copy, layouts and content in print or digital form. They ensure brand standards across color, font, production quality and more. Print and graphic production artists scale and crop, retouch, change layout and eliminate redundancy in copy.

Project Managers are responsible for accomplishing the stated project objectives. The Project Manager defines the roles and expectations for a project goal, and then organizes a team of experts to accomplish the task. They are managers of both people and tasks, and serve at the helm of departments and organizations interested in maximizing efficiency and completing campaigns in a timely and cost-effective fashion.

Art Directors lead creative teams to make commercial advertisements for television, print, radio and digital venues as well as other marketing collateral. This includes leading teams of artists in creating the most memorable advertisements – from Super Bowl commercials to beautiful display ads – for some of the largest companies in the world.

From keyword-rich copywriting to link building, SEO and SEM specialists know how to balance the needs of search algorithms and end users. Along with copywriting skills and marketing know-how, SEO Specialist jobs require strategic thinking, thorough research, and constant adaptation – what made a search engine happy last year could get a client penalized this year, and an SEO specialist understands know quickly this exciting new world can change.

Social Media Marketers know what content works on various platforms, from Facebook and Twitter to the latest emerging network. They know how to build a community around a brand, turning curious bystanders into customers and customers into advocates. They are quick to respond to crises and opportunities and can measure their results with the latest tools and metrics

Traffic Coordinators know every aspect of a company’s workflow and production processes and can be trusted to keep things moving under pressure and on tight deadlines. The Traffic Coordinator gets things done. Their job is to stay on top of all of the pieces that make up a marketing or ad campaign, ensuring they stay on deadline and on budget.

UI (User Interface) Designers are specialized Graphic Designers concerned overall with how web pages and application screens look, with focus on branding, color, balance, elegance, typography and other purely visual factors. The UI (User Interface) Designer takes technology and makes it cool, easy to use, and consumer friendly.

User experience (abbreviated as UX) is how a person feels when they are interacting with a system, whether it’s a website, web application or desktop software. UX designers study and evaluate how users feel about and use a system, looking at things like ease of use, perception of the value, utility, and efficiency in performing tasks. They crunch data, organize information, understand human behavior as it relates to their projects, and create interactive experiences that draw users in and keep them coming back.

Usability Analysts (UA) focus primarily on the customer experience as they interact with software, a website, machinery or another product or service. While they primarily exist in the website design world, the role has begin cropping up in many other industries as a way to keep the customer satisfied – and buying more.

User Researchers are trained practitioners who focus solely on the end users of the software or website. They will often survey, observe and interview potential users before the solution is ever created. They evaluate early solution concepts to identify strengths, weaknesses, precedents and potential, and test out these concepts with users throughout the development process. Their deliverables may include personas, heuristic evaluations, card sort exercises, and written reports documenting the planning and results of usability testing.

Videographers shoot and edit video footage. That’s obvious. But they may also wear other hats, including sound production, or film editing. Many times they’re involved in post-production after the video has been shot. They may handle everything from interviewing to editing film, or they may just operate the camera itself.

The Visual Designer is often responsible for creating designs that fit within a particular brand image, and sometimes have to come up with that brand image for a client. Visual Designers worry about things like color balance, brand image and the aesthetics of a design whether it’s on a web site or an app or an ad.

Web Developers build websites by creating the programming code behind the site. They do this by first analyzing the needs of the end users. They may map out the content via a site prototype, and then develop the functionality and navigation of the site. They are responsible for writing the code that creates a functioning website.